Sustainable Regional Destination Development

Map of Seattle NorthCountry Regions

SNOHOMISH COUNTY | ANCESTRAL AND HERITAGE HOMELANDS OF COAST SALISH PEOPLES

On behalf of the Snohomish County Council and Snohomish County Government, we honor the ancestors of the Coast Salish and Snohomish people, and all of the tribes and bands who have inhabited this land since time immemorial. We stand with these tribes, which by signing the Treaty of Point Elliot in Mukilteo in 1855, enabled our county, cities and other communities to exist here. We honor these Tribes as they retain their rights to usual and accustomed fishing, hunting and gathering places, and their sovereignty as Indian Nations. 


With this tribal acknowledgement, we open our time together by honoring the ancestors whose feet first knew these lands, and whose paddles still know the waters of what we now call Snohomish County.


The County urges all visitors to understand the origins of these lands and Tribal Treaty Rights that exist today on them.  Learn more about this area by visiting the Hibulb Cultural Center and the Sauk-Suiattle Museum & Cultural Center.       

 

SNOHOMISH COUNTY | TOURISM HERE AND IN WASHINGTON STATE 

According to Tourism Economics, visitors travelling to Washington State in 2019 spent $21,853.1 billion and generated $1,065 in state and local taxes for every household in Washington.


Washington State visitation accounted for 163,850 direct jobs and; 3.5% of the direct employment share of the state that year.

Visitors travelling to Snohomish County in 2019 spent $1,232.1 billion and generated $684 in local taxes for every household in the county.  

Snohomish County visitation accounted for 10,252 direct jobs and; 2.5% of the direct employment share of the county that year.

Tourism matters in Washington State, and in Snohomish County!


SNOHOMISH COUNTY | A VISITOR DESTINATION   

Snohomish County is known as the Heart of the True PNW.  Forward thinking tourism principles, the Seattle NorthCountry destination brand and its four distinct Visitor Regions were developed in collaboration with local communities, federally recognized tribes, businesses and area leaders.  


These principals, brands and partners work together to guide a sustainable tourism future in this treasured place we all call home.

www.SeattleNorthCountry.com


SNOHOMISH COUNTY | THE DESTINATION ALLIANCE (SCDA)

The Snohomish County Destination Alliance (SCDA) is a grass-roots tourism forum facilitated by the County Destination Management and Marketing Operations (DMO) team.  There are no dues or fees to join, just a shared SCDA commitment to connect communities and visitors through love of place.  Curious minds and passionate hearts are required!


The SCDA’s adopted principles for sustainable tourism prioritize:

  • equity and inclusion through county-wide collaboration for local empowerment; 
  • advocacy of environmental stewardship, habitat awareness and education through managed outdoor recreation; 
  • enhancing community and quality of life for area residents  
  • generating sustainable economic benefits for locally owned and operated businesses.  

SNOHOMISH COUNTY | DESTINATION MANAGEMENT AND MARKETING OPERATIONS (DMO) SERVICES

In 2020 the County launched an ambitious new DMO model with goals to combine international destination best practices with localized wisdom.  The model prioritizes content forward digital, programmatic and social media marketing;  proactive public relations outreach and; collaborative destination management with partners in the four experiential visitor regions of Seattle NorthCountry:  

The Skykomish-Snohomish River Valleys

Cities and Towns of Snohomish, Monroe, Lake Stevens, Sultan, Gold Bar, Startup and Index/Skykomish

The Stillaguamish-Sauk River Valleys

Cities and Towns of Arlington, Darrington and Granite Falls

The Coastal Communities of the Salish Sea

Cities of Edmonds, Mukilteo, Downtown Everett, Marysville, Quil Ceda Village on the Tulalip Indian Reservation, and Stanwood/Camano

The Urban Basecamp

Cities of Lynnwood, Bothell, Mountlake Terrace, Mill Creek and areas of Everett


The DMO team now facilitates the County Lodging Tax Small Fund Grant process, and the County Lodging Tax Advisory Committee (LTAC). Together the County DMO, LTAC, marketing agency of record, DVA, and partners throughout the destination are excited to cooperatively and responsibly manage tourism for years to come.