Small Fund Hotel/Motel Grant Application

Snohomish County accepted applications between June 21, 2019 and August 16, 2019 from public and non-profit agencies for projects that assist tourism development and promotion in Snohomish County. Funds may be used for marketing and promotions only, unless your project strongly identifies with the Snohomish County Strategic Tourism Plan (STP), in which case capital expenditures may be allowable.

The program is funded through the taxes imposed on hotel and motel room rentals in Snohomish County. Funds will be available on or about January 22, 2020 and will be awarded on a competitive basis to eligible applicants with the demonstrated ability to complete their proposed projects by December 15, 2020. Historically, the average project allocation has been about $10,000 but ranges from $5,000 - $50,000, depending on economic impact to the community and overnight stays in hotels. Details of eligibility and other program requirements are included in the application package.

To be eligible, completed applications must have been received by 4:30 p.m. on Friday, August 16, 2019 at the Snohomish County Parks, Recreation and Tourism administration building at Willis Tucker Park. No applications received after that time and date were considered for funding.

Applications were reviewed by the Lodging Tax Advisory Committee at its meeting on September 11, 2019, and the committee made its grant allocation recommendations. Applicants have been notified, and contracts will begin to be written in November.

To apply, please download and complete the application packet.

Hotel/Motel Grant Workshop was held June 19, 2019 at Willis Tucker Park, Gary D. Weikel Room, from 2:00 - 4:00 p.m. 

The 2020 Hotel/Motel Small Fund Grant Workshop was hosted on Wednesday, June 19, 2019 at Willis Tucker Park: 6705 Puget Park Drive, Snohomish, WA 98296, from 2:00 p.m. to 4:00 p.m.

The workshop included a presentation by Tyler Chism, Principal of Everett-based Milltown Creative Company, who presented the final brand packages for each of the four regional brands, including the look and feel of the logos, colors, and how they will be used for marketing your region to visitors. County staff also showcased "Arrivalist", an exciting new data platform and innovative tool which helps benchmark visitor behavior and included a preview of how long visitors stay and where they frequent. This information, included in the presentation packet below, can be used to help grant recipients identify the best markets to target their marketing efforts.

If you were unable to attend the 2020 Hotel/Motel Small Fund Grant Workshop, please download and review the workshop presentation.

For more information, or if you have questions, require additional information, or are in need of technical assistance, please contact Rich Huebner, Tourism Promotion Coordinator.

Email Rich Huebner | 425-388-6626

Related links

The Lodging Tax Advisory Committee (LTAC) is the body responsible for reviewing grant applications drawn from lodging taxes collected by the county.

The Tourism Promotion Area (TPA) grant provides opportunities for funding assistance to projects that work towards increasing overnight stays in the county.